Dialogue

V: Ooo...nice sunnies, where did you get them from?
Me: Hallensteins :) (Proud)
V: Hehe, you wanna know what brand mine are? (giggles)
Me: Hmm....those look like the ones on my grandma (OK..I was asking for it)
V: No, seriously, have a look.
Me: ...
V: D & G
Me: ...

Okokok..V's my friend, but in general, don't we all impose materialism on ourselves? It's Mercedes vs Toyota, Rolex vs Casio, Ipod vs no-brand-mp3 player... I think large brand names that make their stuff in China and make huge profits don't need to spend that much on advertising as it is. We put the pressure on ourselves to make sure we buy their stuff for the sake of it.